What can I say? It has been an insanely busy start to this new year. If I could choose any words or phrases that would adequately describe all that has been going on:
The official VULGAR CITIZEN website is on its way to being completely redone. VULGAR CITIZEN will be available for purchase on Amazon in addition to the current stock now on Etsy, Polyvore, and Wanelo. I am beyond excited to launch the latest collection of clothing and jewelry. More pop up boutiques are on the way to further showcase what will be in stock. Plus, the official VULGAR CITIZEN Facebook, Twitter, Instagram, Pinterest, and Google+ pages will continue to highlight products while also motivating the VULGAR CITIZEN in all of us. In addition, we just announced the first ever VULGAR CITIZEN giveaway which will be for Valentine’s Day! While this path has been unbelievably challenging, it is thrilling to see so many goals being accomplished.
I get asked a lot about why I decided to start this company. Why did I pursue this path?
Honestly, sheer craziness.
Sheer craziness but with the follow through to bring that craziness back down to earth and make things happen. I really cannot give a more direct, straight-to-the-point answer than that. There has to be a level of insanity present to start a business like I did in the situation I was in. I had no investors, no ridiculous Shark Tank level capital – just my vision, which was the driving force to get this undeniably massive ball rolling. Had I waited, had I not taken that leap of faith, who knows how much longer it would have been for my dream to become a reality. In this case, insanity has been a great motivator.
I reached out to everyone around me to get their thoughts, opinions, advice and ultimately decided what I would do. Much time was spent researching my competitors and their processes, my desires and how feasible they were, and how my company would be formidable enough to stand on its own within my budget. Just to let you know: This research never ends. I do this everyday among other things. You walk a tight rope. Your job is to be the lifeline of your vision. Sometimes this vision comes close to flatlining and it’s your job to [pardon the cliche] bring it back to life. You find yourself strategizing constantly with the hopes that your new ideas will thrive and your old ideas can be reinvented to still benefit your business.
I will continue to share this journey and discuss what has come of it. I am grateful to have this blog because it may be of service to someone who is in a similar position or is about to launch a business of their own. If that’s the case, please do let me know! Sharing stories like these can be so inspiring when times get difficult. When times are more relaxed though, I tend to grab a camera and take snapshots of some VULGAR CITIZEN items because, well, why not?
Fashion. Filth. Freedom.